Symbol of Jung-gu
Symbol Mark
It symbolizes the bright future of Jung-gu expressing greatly glorious sunrise with sun, ocean,
and wave as the essential design ingredients representing Jung-gu.
- It symbolizes the bright future of Jung-gu expressing greatly glorious sunrise with sun, ocean, and wave as the essential design ingredients representing Jung-gu.
- The circle is the emblem representing the hub of Busan, Jung-gu as the center of world, and great harmony and integrity with local residents.
City Brand Slogan
By aggressively promoting Jung-gu’s industry, culture, tourism resources, and so on both at home and abroad, the city emblem performs a role both as a city brand image of Jung-gu, Busan Metropolitan City, and as a city identity which is shared and loved by its residents.
Based on the letters spelling “nice”, the city slogan has a double meaning. It embodies all these qualities and feelings: goodness, excellence, pleasure, beauty, delight, happiness, humaneness, kindness and more;”NICE” stands for Newness, Interest, Creativity, and Enjoyment
- N : New city of completely new pleasure and feeling
- I : Interesting cultural tourism city full of interest and entertainment
- C : Creative cultural city full of creative thinking
- E : Enjoy city providing pleasant sightseeing in beautiful natural surroundings
Character
The figure of ordinary, plain, and naive Jagalchi Ajimae (aunties) with fish symbolizes
the Jagalchi Fish Market which is well-known internationally and domestically.
This kind and bright figure represents a kind Jung-gu warm-heartedly welcoming any visitor and offering friendship. The Jalgalchi Ajimae’s vivacity and action symbolize the liveliness of Jagalchi Fish Market and Jung-gu's bright future.
- as Flower of Jung-Gu Camellia
-
The camellia is designated as the flower of Jung-gu. It is a tall plant with shiny green leaves and large flowers that are pink or red in color. Blooming from late winter in December to early spring in March, the camellia also bears fruit with a light gray color. The camellia flower is
- as Tree of Jung-Gu Pine Tree
-
This tree symbolizes constant greenness, strength, and fidelity, as well as picturing of the vigorous future Jung-gu.
- as Bird of Jung-Gu Pigeon
-
This bird is the symbol of peace and harmony with friendly good nature, representing the construction of hopeful Jung-gu based on family harmony and peaceful communities.